Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
This report elaborates the market size, market characteristics, and market growth of the Search Engine Optimization industry, and breaks down according to the type, application, and consumption area of Search Engine Optimization. The report also conducted a PESTEL analysis of the industry to study the main influencing factors and entry barriers of the industry.

In Chapter 3.4 of the report, the impact of the COVID-19 outbreak on the industry was fully assessed. Fully risk assessment and industry recommendations were made for Search Engine Optimization in a special period. This chapter also compares the markets of Pre COVID-19 and Post COVID-19.
In addition, chapters 8-12 consider the impact of COVID-19 on the regional economy.

Key players in the global Search Engine Optimization market covered in Chapter 13:
Ahrefs(Singapore)
WordStream(US)
Searchmetrics Essentials(Slovakia)
SpyFu(US)
SEO Book(Greece)
Moz(US)
Majestic(UK)
AWR Cloud(US)
SEMrush(US)
com
LinkResearchTools(Austria)
DeepCrawl(UK)

In Chapter 6, on the basis of types, the Search Engine Optimization market from 2015 to 2025 is primarily split into:
Cloud-based
Keyword-based

In Chapter 7, on the basis of applications, the Search Engine Optimization market from 2015 to 2025 covers:
Large Enterprises
Small and Mid-sized Enterprises (SMEs)

Geographically, the detailed analysis of production, trade of the following countries is covered in Chapter 4.2, 5:
United States
Europe
China
Japan
India

Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 8, 9, 10, 11, 12:
North America (Covered in Chapter 8)
United States
Canada
Mexico
Europe (Covered in Chapter 9)
Germany
UK
France
Italy
Spain
Others
Asia-Pacific (Covered in Chapter 10)
China
Japan
India
South Korea
Southeast Asia
Others
Middle East and Africa (Covered in Chapter 11)
Saudi Arabia
UAE
South Africa
Others
South America (Covered in Chapter 12)
Brazil
Others

Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025

Table of Content

1 Search Engine Optimization Market - Research Scope
1.1 Study Goals
1.2 Market Definition and Scope
1.3 Key Market Segments
1.4 Study and Forecasting Years

2 Search Engine Optimization Market - Research Methodology
2.1 Methodology
2.2 Research Data Source
2.2.1 Secondary Data
2.2.2 Primary Data
2.2.3 Market Size Estimation
2.2.4 Legal Disclaimer

3 Search Engine Optimization Market Forces
3.1 Global Search Engine Optimization Market Size
3.2 Top Impacting Factors (PESTEL Analysis)
3.2.1 Political Factors
3.2.2 Economic Factors
3.2.3 Social Factors
3.2.4 Technological Factors
3.2.5 Environmental Factors
3.2.6 Legal Factors
3.3 Industry Trend Analysis
3.4 Industry Trends Under COVID-19
3.4.1 Risk Assessment on COVID-19
3.4.2 Assessment of the Overall Impact of COVID-19 on the Industry
3.4.3 Pre COVID-19 and Post COVID-19 Market Scenario
3.5 Industry Risk Assessment

4 Search Engine Optimization Market - By Geography
4.1 Global Search Engine Optimization Market Value and Market Share by Regions
4.1.1 Global Search Engine Optimization Value ($) by Region (2015-2020)
4.1.2 Global Search Engine Optimization Value Market Share by Regions (2015-2020)
4.2 Global Search Engine Optimization Market Production and Market Share by Major Countries
4.2.1 Global Search Engine Optimization Production by Major Countries (2015-2020)
4.2.2 Global Search Engine Optimization Production Market Share by Major Countries (2015-2020)
4.3 Global Search Engine Optimization Market Consumption and Market Share by Regions
4.3.1 Global Search Engine Optimization Consumption by Regions (2015-2020)
4.3.2 Global Search Engine Optimization Consumption Market Share by Regions (2015-2020)

5 Search Engine Optimization Market - By Trade Statistics
5.1 Global Search Engine Optimization Export and Import
5.2 United States Search Engine Optimization Export and Import (2015-2020)
5.3 Europe Search Engine Optimization Export and Import (2015-2020)
5.4 China Search Engine Optimization Export and Import (2015-2020)
5.5 Japan Search Engine Optimization Export and Import (2015-2020)
5.6 India Search Engine Optimization Export and Import (2015-2020)
5.7 ...

6 Search Engine Optimization Market - By Type
6.1 Global Search Engine Optimization Production and Market Share by Types (2015-2020)
6.1.1 Global Search Engine Optimization Production by Types (2015-2020)
6.1.2 Global Search Engine Optimization Production Market Share by Types (2015-2020)
6.2 Global Search Engine Optimization Value and Market Share by Types (2015-2020)
6.2.1 Global Search Engine Optimization Value by Types (2015-2020)
6.2.2 Global Search Engine Optimization Value Market Share by Types (2015-2020)
6.3 Global Search Engine Optimization Production, Price and Growth Rate of Cloud-based (2015-2020)
6.4 Global Search Engine Optimization Production, Price and Growth Rate of Keyword-based (2015-2020)

7 Search Engine Optimization Market - By Application
7.1 Global Search Engine Optimization Consumption and Market Share by Applications (2015-2020)
7.1.1 Global Search Engine Optimization Consumption by Applications (2015-2020)
7.1.2 Global Search Engine Optimization Consumption Market Share by Applications (2015-2020)
7.2 Global Search Engine Optimization Consumption and Growth Rate of Large Enterprises (2015-2020)
7.3 Global Search Engine Optimization Consumption and Growth Rate of Small and Mid-sized Enterprises (SMEs) (2015-2020)

8 North America Search Engine Optimization Market
8.1 North America Search Engine Optimization Market Size
8.2 United States Search Engine Optimization Market Size
8.3 Canada Search Engine Optimization Market Size
8.4 Mexico Search Engine Optimization Market Size
8.5 The Influence of COVID-19 on North America Market

9 Europe Search Engine Optimization Market Analysis
9.1 Europe Search Engine Optimization Market Size
9.2 Germany Search Engine Optimization Market Size
9.3 United Kingdom Search Engine Optimization Market Size
9.4 France Search Engine Optimization Market Size
9.5 Italy Search Engine Optimization Market Size
9.6 Spain Search Engine Optimization Market Size
9.7 The Influence of COVID-19 on Europe Market

10 Asia-Pacific Search Engine Optimization Market Analysis
10.1 Asia-Pacific Search Engine Optimization Market Size
10.2 China Search Engine Optimization Market Size
10.3 Japan Search Engine Optimization Market Size
10.4 South Korea Search Engine Optimization Market Size
10.5 Southeast Asia Search Engine Optimization Market Size
10.6 India Search Engine Optimization Market Size
10.7 The Influence of COVID-19 on Asia Pacific Market

11 Middle East and Africa Search Engine Optimization Market Analysis
11.1 Middle East and Africa Search Engine Optimization Market Size
11.2 Saudi Arabia Search Engine Optimization Market Size
11.3 UAE Search Engine Optimization Market Size
11.4 South Africa Search Engine Optimization Market Size
11.5 The Influence of COVID-19 on Middle East and Africa Market

12 South America Search Engine Optimization Market Analysis
12.1 South America Search Engine Optimization Market Size
12.2 Brazil Search Engine Optimization Market Size
12.3 The Influence of COVID-19 on South America Market

13 Company Profiles
13.1 Ahrefs(Singapore)
13.1.1 Ahrefs(Singapore) Basic Information
13.1.2 Ahrefs(Singapore) Product Profiles, Application and Specification
13.1.3 Ahrefs(Singapore) Search Engine Optimization Market Performance (2015-2020)
13.2 WordStream(US)
13.2.1 WordStream(US) Basic Information
13.2.2 WordStream(US) Product Profiles, Application and Specification
13.2.3 WordStream(US) Search Engine Optimization Market Performance (2015-2020)
13.3 Searchmetrics Essentials(Slovakia)
13.3.1 Searchmetrics Essentials(Slovakia) Basic Information
13.3.2 Searchmetrics Essentials(Slovakia) Product Profiles, Application and Specification
13.3.3 Searchmetrics Essentials(Slovakia) Search Engine Optimization Market Performance (2015-2020)
13.4 SpyFu(US)
13.4.1 SpyFu(US) Basic Information
13.4.2 SpyFu(US) Product Profiles, Application and Specification
13.4.3 SpyFu(US) Search Engine Optimization Market Performance (2015-2020)
13.5 SEO Book(Greece)
13.5.1 SEO Book(Greece) Basic Information
13.5.2 SEO Book(Greece) Product Profiles, Application and Specification
13.5.3 SEO Book(Greece) Search Engine Optimization Market Performance (2015-2020)
13.6 Moz(US)
13.6.1 Moz(US) Basic Information
13.6.2 Moz(US) Product Profiles, Application and Specification
13.6.3 Moz(US) Search Engine Optimization Market Performance (2015-2020)
13.7 Majestic(UK)
13.7.1 Majestic(UK) Basic Information
13.7.2 Majestic(UK) Product Profiles, Application and Specification
13.7.3 Majestic(UK) Search Engine Optimization Market Performance (2015-2020)
13.8 AWR Cloud(US)
13.8.1 AWR Cloud(US) Basic Information
13.8.2 AWR Cloud(US) Product Profiles, Application and Specification
13.8.3 AWR Cloud(US) Search Engine Optimization Market Performance (2015-2020)
13.9 SEMrush(US)
13.9.1 SEMrush(US) Basic Information
13.9.2 SEMrush(US) Product Profiles, Application and Specification
13.9.3 SEMrush(US) Search Engine Optimization Market Performance (2015-2020)
13.10 com
13.10.1 com Basic Information
13.10.2 com Product Profiles, Application and Specification
13.10.3 com Search Engine Optimization Market Performance (2015-2020)
13.11 LinkResearchTools(Austria)
13.11.1 LinkResearchTools(Austria) Basic Information
13.11.2 LinkResearchTools(Austria) Product Profiles, Application and Specification
13.11.3 LinkResearchTools(Austria) Search Engine Optimization Market Performance (2015-2020)
13.12 DeepCrawl(UK)
13.12.1 DeepCrawl(UK) Basic Information
13.12.2 DeepCrawl(UK) Product Profiles, Application and Specification
13.12.3 DeepCrawl(UK) Search Engine Optimization Market Performance (2015-2020)

14 Market Forecast - By Regions
14.1 North America Search Engine Optimization Market Forecast (2020-2025)
14.2 Europe Search Engine Optimization Market Forecast (2020-2025)
14.3 Asia-Pacific Search Engine Optimization Market Forecast (2020-2025)
14.4 Middle East and Africa Search Engine Optimization Market Forecast (2020-2025)
14.5 South America Search Engine Optimization Market Forecast (2020-2025)

15 Market Forecast - By Type and Applications
15.1 Global Search Engine Optimization Market Forecast by Types (2020-2025)
15.1.1 Global Search Engine Optimization Market Forecast Production and Market Share by Types (2020-2025)
15.1.2 Global Search Engine Optimization Market Forecast Value and Market Share by Types (2020-2025)
15.2 Global Search Engine Optimization Market Forecast by Applications (2020-2025)

List of Tables and Figures

Figure Search Engine Optimization Picture
Table Search Engine Optimization Key Market Segments
Figure Study and Forecasting Years
Figure Global Search Engine Optimization Market Size and Growth Rate 2015-2025
Figure Industry PESTEL Analysis
Figure Global COVID-19 Status
Figure Market Size Forecast Comparison of Pre COVID-19 and Post COVID-19
Figure Global Search Engine Optimization Value ($) and Growth Rate (2015-2020)
Table Global Search Engine Optimization Value ($) by Countries (2015-2020)
Table Global Search Engine Optimization Value Market Share by Regions (2015-2020)
Figure Global Search Engine Optimization Value Market Share by Regions in 2019
Figure Global Search Engine Optimization Production and Growth Rate (2015-2020)
Table Global Search Engine Optimization Production by Major Countries (2015-2020)
Table Global Search Engine Optimization Production Market Share by Major Countries (2015-2020)
Figure Global Search Engine Optimization Production Market Share by Regions in 2019
Figure Global Search Engine Optimization Consumption and Growth Rate (2015-2020)
Table Global Search Engine Optimization Consumption by Regions (2015-2020)
Table Global Search Engine Optimization Consumption Market Share by Regions (2015-2020)
Figure Global Search Engine Optimization Consumption Market Share by Regions in 2019
Table Global Search Engine Optimization Export Top 3 Country 2019
Table Global Search Engine Optimization Import Top 3 Country 2019
Table United States Search Engine Optimization Export and Import (2015-2020)
Table Europe Search Engine Optimization Export and Import (2015-2020)
Table China Search Engine Optimization Export and Import (2015-2020)
Table Japan Search Engine Optimization Export and Import (2015-2020)
Table India Search Engine Optimization Export and Import (2015-2020)
Table Global Search Engine Optimization Production by Types (2015-2020)
Table Global Search Engine Optimization Production Market Share by Types (2015-2020)
Figure Global Search Engine Optimization Production Share by Type (2015-2020)
Table Global Search Engine Optimization Value by Types (2015-2020)
Table Global Search Engine Optimization Value Market Share by Types (2015-2020)
Figure Global Search Engine Optimization Value Share by Type (2015-2020)
Figure Global Cloud-based Production and Growth Rate (2015-2020)
Figure Global Cloud-based Price (2015-2020)
Figure Global Keyword-based Production and Growth Rate (2015-2020)
Figure Global Keyword-based Price (2015-2020)
Table Global Search Engine Optimization Consumption by Applications (2015-2020)
Table Global Search Engine Optimization Consumption Market Share by Applications (2015-2020)
Figure Global Search Engine Optimization Consumption Share by Application (2015-2020)
Figure Global Large Enterprises Consumption and Growth Rate (2015-2020)
Figure Global Small and Mid-sized Enterprises (SMEs) Consumption and Growth Rate (2015-2020)
Figure North America Search Engine Optimization Market Consumption and Growth Rate (2015-2020)
Table North America Search Engine Optimization Consumption by Countries (2015-2020)
Table North America Search Engine Optimization Consumption Market Share by Countries (2015-2020)
Figure North America Search Engine Optimization Consumption Market Share by Countries (2015-2020)
Figure United States Search Engine Optimization Market Consumption and Growth Rate (2015-2020)
Figure Canada Search Engine Optimization Market Consumption and Growth Rate (2015-2020)
Figure Mexico Search Engine Optimization Market Consumption and Growth Rate (2015-2020)
Figure North America COVID-19 Status
Figure Europe Search Engine Optimization Market Consumption and Growth Rate (2015-2020)
Table Europe Search Engine Optimization Consumption by Countries (2015-2020)
Table Europe Search Engine Optimization Consumption Market Share by Countries (2015-2020)
Figure Europe Search Engine Optimization Consumption Market Share by Countries (2015-2020)
Figure Germany Search Engine Optimization Market Consumption and Growth Rate (2015-2020)
Figure United Kingdom Search Engine Optimization Market Consumption and Growth Rate (2015-2020)
Figure France Search Engine Optimization Market Consumption and Growth Rate (2015-2020)
Figure Italy Search Engine Optimization Market Consumption and Growth Rate (2015-2020)
Figure Spain Search Engine Optimization Market Consumption and Growth Rate (2015-2020)
Figure Europe COVID-19 Status
Figure Asia-Pacific Search Engine Optimization Market Consumption and Growth Rate (2015-2020)
Table Asia-Pacific Search Engine Optimization Consumption by Countries (2015-2020)
Table Asia-Pacific Search Engine Optimization Consumption Market Share by Countries (2015-2020)
Figure Asia-Pacific Search Engine Optimization Consumption Market Share by Countries (2015-2020)
Figure China Search Engine Optimization Market Consumption and Growth Rate (2015-2020)
Figure Japan Search Engine Optimization Market Consumption and Growth Rate (2015-2020)
Figure South Korea Search Engine Optimization Market Consumption and Growth Rate (2015-2020)
Figure Southeast Asia Search Engine Optimization Market Consumption and Growth Rate (2015-2020)
Figure India Search Engine Optimization Market Consumption and Growth Rate (2015-2020)
Figure Asia Pacific COVID-19 Status
Figure Middle East and Africa Search Engine Optimization Market Consumption and Growth Rate (2015-2020)
Table Middle East and Africa Search Engine Optimization Consumption by Countries (2015-2020)
Table Middle East and Africa Search Engine Optimization Consumption Market Share by Countries (2015-2020)
Figure Middle East and Africa Search Engine Optimization Consumption Market Share by Countries (2015-2020)
Figure Saudi Arabia Search Engine Optimization Market Consumption and Growth Rate (2015-2020)
Figure UAE Search Engine Optimization Market Consumption and Growth Rate (2015-2020)
Figure South Africa Search Engine Optimization Market Consumption and Growth Rate (2015-2020)
Figure South America Search Engine Optimization Market Consumption and Growth Rate (2015-2020)
Table South America Search Engine Optimization Consumption by Countries (2015-2020)
Table South America Search Engine Optimization Consumption Market Share by Countries (2015-2020)
Figure South America Search Engine Optimization Consumption Market Share by Countries (2015-2020)
Figure Brazil Search Engine Optimization Market Consumption and Growth Rate (2015-2020)
Table Ahrefs(Singapore) Company Profile
Table Ahrefs(Singapore) Production, Value, Price, Gross Margin 2015-2020
Figure Ahrefs(Singapore) Production and Growth Rate
Figure Ahrefs(Singapore) Value ($) Market Share 2015-2020
Table WordStream(US) Company Profile
Table WordStream(US) Production, Value, Price, Gross Margin 2015-2020
Figure WordStream(US) Production and Growth Rate
Figure WordStream(US) Value ($) Market Share 2015-2020
Table Searchmetrics Essentials(Slovakia) Company Profile
Table Searchmetrics Essentials(Slovakia) Production, Value, Price, Gross Margin 2015-2020
Figure Searchmetrics Essentials(Slovakia) Production and Growth Rate
Figure Searchmetrics Essentials(Slovakia) Value ($) Market Share 2015-2020
Table SpyFu(US) Company Profile
Table SpyFu(US) Production, Value, Price, Gross Margin 2015-2020
Figure SpyFu(US) Production and Growth Rate
Figure SpyFu(US) Value ($) Market Share 2015-2020
Table SEO Book(Greece) Company Profile
Table SEO Book(Greece) Production, Value, Price, Gross Margin 2015-2020
Figure SEO Book(Greece) Production and Growth Rate
Figure SEO Book(Greece) Value ($) Market Share 2015-2020
Table Moz(US) Company Profile
Table Moz(US) Production, Value, Price, Gross Margin 2015-2020
Figure Moz(US) Production and Growth Rate
Figure Moz(US) Value ($) Market Share 2015-2020
Table Majestic(UK) Company Profile
Table Majestic(UK) Production, Value, Price, Gross Margin 2015-2020
Figure Majestic(UK) Production and Growth Rate
Figure Majestic(UK) Value ($) Market Share 2015-2020
Table AWR Cloud(US) Company Profile
Table AWR Cloud(US) Production, Value, Price, Gross Margin 2015-2020
Figure AWR Cloud(US) Production and Growth Rate
Figure AWR Cloud(US) Value ($) Market Share 2015-2020
Table SEMrush(US) Company Profile
Table SEMrush(US) Production, Value, Price, Gross Margin 2015-2020
Figure SEMrush(US) Production and Growth Rate
Figure SEMrush(US) Value ($) Market Share 2015-2020
Table com Company Profile
Table com Production, Value, Price, Gross Margin 2015-2020
Figure com Production and Growth Rate
Figure com Value ($) Market Share 2015-2020
Table LinkResearchTools(Austria) Company Profile
Table LinkResearchTools(Austria) Production, Value, Price, Gross Margin 2015-2020
Figure LinkResearchTools(Austria) Production and Growth Rate
Figure LinkResearchTools(Austria) Value ($) Market Share 2015-2020
Table DeepCrawl(UK) Company Profile
Table DeepCrawl(UK) Production, Value, Price, Gross Margin 2015-2020
Figure DeepCrawl(UK) Production and Growth Rate
Figure DeepCrawl(UK) Value ($) Market Share 2015-2020
Figure North America Market Consumption and Growth Rate Forecast (2020-2025)
Figure Europe Market Consumption and Growth Rate Forecast (2020-2025)
Figure Asia-Pacific Market Consumption and Growth Rate Forecast (2020-2025)
Figure Middle East and Africa Market Consumption and Growth Rate Forecast (2020-2025)
Figure South America Market Consumption and Growth Rate Forecast (2020-2025)
Table Global Search Engine Optimization Market Forecast Production by Types (2020-2025)
Table Global Search Engine Optimization Market Forecast Production Share by Types (2020-2025)
Table Global Search Engine Optimization Market Forecast Value ($) by Types (2020-2025)
Table Global Search Engine Optimization Market Forecast Value Share by Types (2020-2025)
Table Global Search Engine Optimization Market Forecast Consumption by Applications (2020-2025)
Table Global Search Engine Optimization Market Forecast Consumption Share by Applications (2020-2025)